Intel Inside “The Chase”
A very interesting ad created by Intel to garner excitement for their new 2nd Generation i5 processor, “The Chase” is a high production ad spot that follows a secret agent who has acquired important information as she is being chased by a group of thugs. The interesting thing is the chase takes place through various programs that appear on the desktop of a computer such as a video player, a sequence of pictures, Ascii art in a web browser, iTunes cover flow and so much more. It’s a very creative spot, and props go out to the creative team behind it.
To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled “The Chase.” The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.
John Kostrzewski is the Editor of Fuel Your Motionography and a freelance motion graphics and visual effects artist, videographer and writer living in Minnesota. He is awesome. Follow him on Twitter at and .
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